« ...each and every moment always the same and still always different... »

Heraclitus

To seize the ephemeral nature of beauty, while it stays ever the same.
This is what intrigues us, and at the same time, motivates us to explore this mysterious side of beauty.
Through Heraclitus’ words we create the link between a physical path along the banks of the Seine and the metaphorical journey in the image of ‘Beauté de Fleuve’ (River of Beauty) by Yves Bonnefoy. This metaphor will guide us on our quest for beauty and quality both this year and in the years to come.

This Parisian journey will be to beauty and fragrance what the Milan Furniture Week is to design or the Venice Biennial is to art; In short, a unique global event with Paris, the fashion and beauty capital as a backdrop.
'Rives de la Beauté' offers a balance between strong cultural content and commercial objectives. But its principal aim lies in the close link between the search for creativity and a deep respect for the consumer and his or her environment.